CPG, health, wellness | brand strategy services for ambitious brands
April Pride — brand consultant
for the culturally curious
April’s career has been defined by turning early-stage ideas into fully operational businesses — driving revenue, building trusted brands, and unlocking commercialization pathways in highly dynamic industries.
book a 20-min discovery call
why work with april?
Not all brand consultants are created equal. Some bring you a binder of best practices and leave you to decode it yourself. Others promise “strategy” but deliver a set of buzzwords dressed up in pretty slides. Here, you get something different: real partnership, sharp perspective, and the creative strategy that comes from seeing (and shaping) markets before everyone else.
I’ve built my career on turning first drafts into full-on businesses—helping founders and teams unlock new revenue, navigate tricky categories, and build brands that don’t just survive, but become trusted, talked-about, and loved. My expertise? Brands at the intersection of consumer packaged goods (CPG), health, and wellness—spaces where trust, innovation, and story matter.
what clients say:
“April is the most creative person I know.”
“A visionary, an idea machine.”
“Unofficial godmother of the women + weed movement.”
“April made me a lot of money.”
“She sees around corners. She gets it before you do.”
April speaking at reMind Psychedelics Forum, December 2024
what does a brand consultant actually do?
Let’s go deeper than the surface: Brand consulting isn’t about templates or templates. It’s about asking the right questions and making the invisible—visible.
as your brand consultant, I help you:
Find and clarify your brand’s real story (not just what you think you’re supposed to say).
Build a strategy that’s rooted in research, intuition, and the lived experience of your customers.
Translate psychographics and trends into real positioning—so your products find their place in culture, not just on a shelf.
Develop everything from your mission and vision to your product matrix and go-to-market roadmap.
My approach is “warmly disruptive.” We’ll get honest about what’s holding you back—and what your audience actually wants from you (even if no one’s had the guts to tell you yet).
april pride’s approach to brand strategy services
Brand strategy is both art and science. You can’t just “brainstorm” your way to a breakthrough; you need structure, insight, and a willingness to break with the status quo. Here’s how I work:
1. discovery & diagnosis
We’ll unpack where you are—what’s working, what isn’t, and what’s hiding in plain sight. This means customer research, category audits, and a real look at your brand through the eyes of your actual users (not just your internal team).
2. story as data
Numbers are great, but stories move markets. I bring lived experience, narrative, and data together—because your brand isn’t just a set of talking points, it’s a living, breathing presence in people’s lives.
3. creative strategy, always
Unlike a creative digital marketing agency that might chase the latest content trends, my focus is on the bedrock: your brand’s meaning, its reason for existing, and the cultural context it sits in. Creative strategy here means naming, positioning, and messaging with purpose, not just for the algorithm.
4. building (and testing) the blueprint
We’ll co-create a brand strategy that gives you clarity, direction, and a framework for every decision—so you know what to say yes (and no) to as you scale. That includes product matrices, pricing analysis, and market segmentation for categories like:
Beauty & Personal Care (skincare, bath, body)
Health & Wellness (supplements, functional foods, alternative therapies)
CPG & Home Goods (design-forward accessories, lifestyle products, home décor)
Digital Products (education, community, subscription platforms)
5. activation & advisory
I don’t leave you with a pretty PDF. I stay in the trenches, advising on launches, collaborations, creative direction, and content development—helping your brand show up consistently and authentically everywhere it matters.
who needs brand strategy services?
You don’t need a brand consultant if you’re happy blending in.
But if you want to build something that feels true, surprising, and culturally relevant, let’s talk.
my best-fit clients are:
CPG, health, and wellness founders who want to lead—not follow—their category.
Early-stage teams looking to commercialize bold ideas in complex or regulated spaces.
Established businesses ready for a brand reset or new market expansion.
Product creators who want to shift from transactional sales to lasting loyalty.
Anyone tired of “safe” strategies and craving something smarter, braver, and rooted in reality.
april pride:
visionary, proven, creative
what sets me apart?
Decades spent in highly dynamic industries—navigating everything from product placement in Nordstrom, Urban Outfitters, and Four Seasons Hotels to advising the next wave of alternative therapy brands.
Deep understanding of consumer behavior and psychographics—so you can connect with your audience at a gut level.
A proven record of turning early-stage ideas into beloved, profitable brands.
Experience across beauty, wellness, digital, and design-forward CPG categories.
My work balances intuition with evidence, ritual with research, and creative strategy with operational smarts. I don’t believe in “one size fits all.” Your business is unique, and your strategy should be, too.
brand strategy services menu
what’s included:
Brand Naming & Positioning: Find the words and ideas that set you apart.
Mission, Vision & Core Values: Clarify what you stand for—and why it matters.
Product Matrix & Pricing Analysis: Build offerings that make sense (and make money).
Market Segmentation: Get specific about who you serve, and how to win them.
Product R&D: Ideate, validate, and develop new products for emerging and established categories.
Creative Direction: Visual identity, campaign design, and ongoing advisory.
Content Development: Thought leadership, website copy, social storytelling (always rooted in your real voice, never buzzwords).
Launch & Go-to-Market Strategy: From idea to shelf, screen, or community.
book a 20-min discovery call
If you’re ready to get out of your comfort zone, discover what’s truly possible, and build a brand people will actually care about—let’s connect. No pressure, no pitch deck—just a real conversation.