I see around corners.
Fifteen years building consumer brands at the leading edge of emerging regulated markets and women's health — two exits before the categories caught up.
I build brands in the categories everyone else avoids until they're obvious — cannabis, psychedelics, women's health.
What leads me there is intuition about how stigma & shame shape consumer behavior.
What makes me successful is my confidence to lead without precedent.
brands April founded or co-created
2015 VAN der POP · 2018 HOW TO DO THE POT · 2021 THE HIGH GUIDE ·
2024 SetSet · 2026 OF LIKE MINDS→
