Start here
However you found me
— podcast, friend, 2am search —
welcome. Since 2015, I’ve supported
better health outcomes
for women
who choose stigmatized,
gray-zone medicine—
like cannabis and psychedelics.
keep scrolling→
to learn about my current work.
dig in
psychedelic education
To understand before you explore,
everything is always
free and available.
my podcast
Conversations with the researchers, facilitators,
and women shaping psychedelic wellness.
New episodes regularly.
my newsletter
Every week I write for women
using psychedelics to move through
midlife, grief, and other thresholds
— toward a life of their own making.
Microdosing, GLP-1s, hormones, the whole stack.
My live series at Town Hall Seattle
— a 75-minute open forum
with experts across the emerging field.
Open to the public, all genders,
in person and livestreamed.
Hundreds show up monthly.
If you’re looking to design
a thoughtful consumer support system
that encourages responsible adoption,
April has the playbook.
book a 20-min discovery call
brands I created
where I fit
Most companies in emerging markets, including plant medicine and women’s health, build one piece of the puzzle: compounds, clinics, content, community, and retail.
Very few are building the system that connects them. April works at that level.She brings a behavioral, cultural, and commercial lens to help organizations move from fragmented offerings to cohesive ecosystems that drive retention, trust, and long-term value.
who works with me
platforms
building cultural authority
April helps translate your existing assets into a connected experience that increases lifetime value and cultural relevance.
You have: physical space, community, product, and programming.
You need: a unifying narrative, a clearer customer journey, and deeper engagement beyond the moment of visit or purchase.
venture
funds and portfolios
April operates as a category and portfolio-level strategist, helping identify: gaps in user experience across investments; opportunities for shared infrastructure (content, integration, community); and ways to increase both user retention and brand defensibility.
You have: exposure to multiple companies across the stack.
You need: insight into what drives real-world adoption, a way to strengthen outcomes across investments, and a thesis on retention, behavior, and long-term engagement.
founders
emerging, regulated markets
You’re building: something early, something complex, and something the market doesn't fully understand yet.
April helps you: position it clearly, design for how people will actually use it, and build toward long-term relevance—not just launch.
what I bring
April has spent 20+ years building what’s next in CPG, wellness, digital, & regulated industry.
3 brands scaled to acquisition with $400M+ combined valuation
1M+ audience growth across platforms
An early architect of the female-focused cannabis category
Ongoing work reflects and shapes how plant medicine shows up in real life
Her strength is not just seeing what’s possible. It’s building the path that makes it viable.
my current focus
April is focused on designing longitudinal engagement systems across gray-zone medicine and women’s health. This includes:
Integration frameworks that extend outcomes beyond acute experiences.
Subscription and membership models that drive ongoing engagement.
Behavioral insight systems that capture real-world use.
Ecosystem strategy across clinics, products, content, and community.
With particular attention to: Women in midlife, an underserved, high-engagement demographic already driving adoption in these categories.