specializing in cannabis & psychedelics for women
creative & strategic advisory
April’s work focuses on collaborating with clients to develop brands that target, support, and empower women. It is her mission to build brands in emerging markets that make a lasting impact on this community.
an idea machine.
unofficial godmother of the women + weed movement.
april made me a lot of money.
the most creative person I know.
proven.
a visionary.
an idea machine. unofficial godmother of the women + weed movement. april made me a lot of money. the most creative person I know. proven. a visionary.
why april?
“Unofficial Godmother of the Women + Weed Movement”
Proven product/market fit with female-centric brands in cannabis, psychedelics
Proven success in consumer acquisition with strategic/creative direction
High profile as a leading female entrepreneur with authority & reach
Highly experienced and sought-after public speaker
Deep, meaningful relationships across women's affinity groups
Repeatedly successful at leading a team and inspiring success
Visionary who predicts trends, understands & shapes markets
Versed in the “Psychographics” of this influential consumer group
April speaking at reMind Psychedelics Forum, December 2024
services
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Naming, positioning, mission
Product matrix, pricing analysis
Market segmentation
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Brand identity
Retail / Trade show design
Audio /Visual design
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Product innovation, strategy, road map
Custom packaging
Apparel, merchandise, brand collateral
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Retail design
POS / Display
Retailer education
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Storytelling
Influencer / Partnerships
Women’s insights (see Women & Weed Survey)
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Event programming
Collaborative projects
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eatured engagements: MJBiz, reMind, World Cannabis Congress, Women & Weed, Horizons, Niagra College
Speaking topics include:
Intro to Integration: Optimizing Your Journey
Sister Trippers: Women & Psilocybin-Assisted Therapy
Flower Girls: Cannabis Use and the Modern Woman
What Women Want: Marketing Altered States
Minimum Viable Product: Design & Entrepreneurship