specializing in CPG, health, and wellness
creative & strategic advisory
April’s career has been defined by turning early-stage ideas into fully operational businesses — driving revenue, building trusted brands, and unlocking commercialization pathways in highly dynamic industries.
book a 20-min discovery call
an idea machine.
unofficial godmother of the women + weed movement.
april made me a lot of money.
the most creative person I know.
proven.
a visionary.
an idea machine. unofficial godmother of the women + weed movement. april made me a lot of money. the most creative person I know. proven. a visionary.
why april?
Visionary who predicts trends, understands & shapes markets
Versed in the “psychographics” of consumer groups
See around corners to achieve product/market fit
Proven success in customer acquisition with strategic/creative direction
Product placement in Nordstrom, Urban Outfitters, and Four Seasons Hotels.
Experience in multiple product categories:
Beauty & Personal Care — skincare, bath, and body products
Health & Wellness — supplements, functional foods, alternative therapies
Digital Products — educational platforms, subscription content, community platforms
CPG & Home Goods — design-forward accessories, lifestyle products, home decor
April speaking at reMind Psychedelics Forum, December 2024
services
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Naming, positioning, mission
Product matrix, pricing analysis
Market segmentation
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Product innovation, strategy, road map
Custom packaging
Apparel, merchandise, brand collateral
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Brand identity
Retail / Trade show design
Audio /Visual design
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Storytelling
Influencer / Partnerships
Consumer/Product Insights