building trusted brands for women with open & curious minds
Out of over 7,500 public nominations, 50 women leading the pack.
High Times Female 50 + April Pride
High Times Female 50 + April Pride
industry-defining brands
“I love to be on the ground floor as a brand is created to shape a sincere connection with women by recognizing their needs.”
best-in-class products
A serial entrepreneur with a Masters degree from the Parsons School of Design, Pride set about creating storage pieces and accessories for upscale marijuana consumers.
- Forbes
women- forward education
Before the Women’s March and #womenshealth, April shared the impact of female hormones on plant medicine experiences & outcomes.
community-building events
From “Women & Weed” to Psychedelic Salon, April creates one-of-a-kind opportunities to connect with the like-minded.
THE TIMELINE
THE TIMELINE
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Washington State legalizes Adult Use Cannabis (4 days before Colorado); For the first time, April gets her very own stash.
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As a respected Seattle-based designer of interiors and lifestyle products, April secured investment to create Van der Pop, “luxury cannabis accessories to store, smoke, and share weed.”
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Van der Pop launches in Seattle.
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Van der Pop launches e-commerce. Forbes covers the brand.
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Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s well-being.
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Woman's March; April negotiates the merger of Van der Pop with Toronto-based Tokyo Smoke, and becomes the merged company’s (HIKU) Chief Creative Officer.
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Van der Pop ships Canadian MED cannabis to patients.
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Van der Pop launches e-commerce. Forbes covers the brand.
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Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s well-being.
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Woman's March; April negotiates the merger of Van der Pop with Toronto-based Tokyo Smoke, and becomes the merged company’s (HIKU) Chief Creative Officer.
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Van der Pop ships Canadian MED cannabis to patients.
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Van der Pop launches e-commerce. Forbes covers the brand.
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Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s well-being.
top-rated podcasts
Since 2019, April Pride has created & hosted three audio shows with 500,000+ downloads collectively.