building trusted brands for women with open & curious minds

Text listing various media outlets and publications including The Guardian, Forbes, Inc., POPSUGAR, VICE, Salon, San Francisco Chronicle, and COVETEUR, with the phrase 'as seen in...' at the top.
A woman with long dark hair and a floral dress is smiling and holding a piece of paper while standing in a busy event space filled with seated attendees of various ages and backgrounds. The room has hanging pendant lights and wooden paneling on the walls.

Out of over 7,500 public nominations, 50 women leading the pack.

High Times Female 50 + April Pride

High Times Female 50 + April Pride

industry-defining brands

“I love to be on the ground floor as a brand is created to shape a sincere connection with women by recognizing their needs.”

Three pink flip phones with screens displaying text message. The message on the front phone reads: "Hey JOHNNIE, what's on the menu tonight?" The phones are arranged at an angle against a rainbow-colored background.

best-in-class products

A serial entrepreneur with a Masters degree from the Parsons School of Design, Pride set about creating storage pieces and accessories for upscale marijuana consumers.

- Forbes

A hand placing a ticket labeled 'Van der Pop' into a white leather pouch against a black background.

women- forward education

Before the Women’s March and #womenshealth, April shared the impact of female hormones on plant medicine experiences & outcomes.

A woman with long curly hair wearing a black jacket poses with her fist raised near her face against a white brick wall. She has a confident expression.

community-building events

From “Women & Weed” to Psychedelic Salon, April creates one-of-a-kind opportunities to connect with the like-minded.

Pink background with large black text reading 'Hot Box: A Cannabis storytelling'. Overlayed pink chalk-like drawings of hearts and a hand holding an umbrella. Smaller black text with logos and names for 'Red Light', 'The Cloud Room', and 'Van der Pop'.

THE TIMELINE

THE TIMELINE

Featured
Van der Pop Merges With Tokyo Smoke
Van der Pop Merges With Tokyo Smoke

Woman's March; April negotiates the merger of Van der Pop with Toronto-based Tokyo Smoke, and becomes the merged company’s (HIKU) Chief Creative Officer.

Van der Pop Pivots to Prioritize Women Consumers
Van der Pop Pivots to Prioritize Women Consumers

Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s  well-being. 

Van der Pop Launches e-Commerce
Van der Pop Launches e-Commerce

Forbes covers the brand.

Van der Pop launches in Seattle
Van der Pop launches in Seattle

Van der Pop launches in Seattle.


Van der Pop Receives Investment
Van der Pop Receives Investment

As a respected Seattle-based designer of interiors and lifestyle products, April secured investment to create Van der Pop, “luxury cannabis accessories to store, smoke, and share weed.”

Washington State Legalizes Adult-use Cannabis
Washington State Legalizes Adult-use Cannabis

For the first time, April gets her very own stash.

  • Washington State legalizes Adult Use Cannabis (4 days before Colorado); For the first time, April gets her very own stash. 

  • As a respected Seattle-based designer of interiors and lifestyle products, April secured investment to create Van der Pop, “luxury cannabis accessories to store, smoke, and share weed.”

  • Van der Pop launches in Seattle.

  • Van der Pop launches e-commerce. Forbes covers the brand.

  • Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s  well-being.

  • Woman's March; April negotiates the merger of Van der Pop with Toronto-based Tokyo Smoke, and becomes the merged company’s (HIKU) Chief Creative Officer.

  • Van der Pop ships Canadian MED cannabis to patients. 

  • Van der Pop launches e-commerce. Forbes covers the brand.

  • Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s  well-being.

  • Woman's March; April negotiates the merger of Van der Pop with Toronto-based Tokyo Smoke, and becomes the merged company’s (HIKU) Chief Creative Officer.

  • Van der Pop ships Canadian MED cannabis to patients. 

  • Van der Pop launches e-commerce. Forbes covers the brand.

  • Listening to how women use cannabis and learning the role female hormones play in its efficacy, April pivoted the Van der Pop brand to focus exclusively on cannabis as a tool to optimize women’s  well-being.

top-rated podcasts

Since 2019, April Pride has created & hosted three audio shows with 500,000+ downloads collectively.

listener love

  • "Thank you April for my weekly education on Psychedelics & Cannabis!- Just what I've been looking for! I don't feel alone in my exploration anymore!"

    - Just what I've been looking for!

  • "Thank you, April and team for helping this boomer's research. I look forward to every podcast!"

    -You CAN teach an old dog new tricks

  • "Lady Cannabis Newbies: this pod is for you. Also dude friendly. Doesn't talk down. Also gets to the point. Well done, April Pride!"

    - Great resource for Cannanewbies