specializing in cannabis & psychedelics for women
creative & strategic advisory
April’s work focuses on collaborating with clients to develop brands that target, support, and empower women. It is her mission to build brands in emerging markets that make a lasting impact on this community.
the pulse process
the pulse process
The "pulse process" generally refers to a rapid, transient change in a signal or system's output, often characterized by a swift increase and decrease in amplitude or intensity.
Is it time to check your brand’s pulse?
book a discovery call with April
about the pulse process
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Bronze
What should we know about the services you provide? Better descriptions result in more sales.
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Silver
What should we know about the services you provide? Better descriptions result in more sales.
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Gold
What should we know about the services you provide? Better descriptions result in more sales.
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Platinum
What should we know about the services you provide? Better descriptions result in more sales.
an idea machine.
unofficial godmother of the women + weed movement.
april made me a lot of money.
the most creative person I know.
proven.
a visionary.
an idea machine. unofficial godmother of the women + weed movement. april made me a lot of money. the most creative person I know. proven. a visionary.
why april?
“Unofficial Godmother of the Women + Weed Movement”
Proven product/market fit with female-centric brands in cannabis, psychedelics
Proven success in consumer acquisition with strategic/creative direction
High profile as a leading female entrepreneur with authority & reach
Highly experienced and sought-after public speaker
Deep, meaningful relationships across women's affinity groups
Repeatedly successful at leading a team and inspiring success
Visionary who predicts trends, understands & shapes markets
Versed in the “Psychographics” of this influential consumer group
April speaking at reMind Psychedelics Forum, December 2024
services
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Naming, positioning, mission
Product matrix, pricing analysis
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Brand identity
Audio /Visual design
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Product innovation, strategy, road map
Customization - packaging, merchandise, collateral
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Retail design
Retailer education
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Storytelling
Women’s insights (see Women & Weed Survey)
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Psychedelic Salon collaboration
Audio partnerships
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Featured engagements: MJBiz, reMind, World Cannabis Congress, Women & Weed, Horizons, Niagra College
Speaking topics include:
Sister Trippers: Women & Psychedelic-Assisted Therapy
Flower Girls: Cannabis Use and the Modern Woman
Altered States of Women: Motivations of Marketing Altered States
Minimum Viable Product: Design & Entrepreneurship