I see around corners.
April Pride is a creator and educator who builds brands, communities, and conversations. that serve women as consumers in rapidly emerging, highly-regulated categories where education is critical to public health.
I share the truth women deserve
Women are stacking: Cannabis for sleep, mushroom microdosing to connect, a GLP-1 to curb cravings, a peptide (BP-157) for tennis elbow, and ketamine-assisted therapy for lifelong depressive symptoms. Put them together and what have you got? The truth is nobody knows — not medical experts who stay in one lane, not male biohackers, and not the most prolific influencer on social media.
When has not knowing stopped smart, determined women from finding what’s true for them?
Since 2015, I've helped women responsibly incorporate gray-zone medicine into their wellness routines to improve outcomes. I write about all of it: what works, what's hype, what nobody's saying out loud, and what it means for the women living it. Not as a clinician, but as a woman who makes it her job to ask the questions others won’t.
Three exits. The pattern was always the same: creative solutions for problems women felt but couldn't name.
2015 VAN der POP · 2018 HOW TO DO THE POT · 2021 THE HIGH GUIDE ·
2024 SetSet · 2026 OF LIKE MINDS→
one move, over and over
I'm interested in the stories we’re told about what’s possible—and the women those stories aren’t considering.
When I launched a cannabis brand for women, the prevailing wisdom was that women weren't a meaningful market - they now account for over 40% of sales.
When I began exploring psychedelics, the conversation was dominated by pathology and clinical outcomes - but 3 out of 4 people consumed psychedelics “in the wild.”
The women I met shared experiences, asked questions, and sought support that wasn't reflected in research, products, or conversation. So I learned to look elsewhere. outside the dominant narrative. studying consumer behavior in the shadows. listening for what’s not being said. connecting dots across culture, science, wellness, and emerging regulation.
Whether I'm building brands, advising founders, hosting conversations, or creating experiences, the work is remarkably similar: creating space for a different perspective to emerge.
We've entered an era of abundant information and automated intelligence. But insight still comes from paying attention to lived experience, context, intuition, contradiction, and human connection. It comes from asking the right questions.
That's the work I care about. And it's the work I help others do, too.
consulting for founders & brands
work with april
Brand and product strategy for businesses serving women — the demographic responsible for 80% of consumer spending and the secret to scaling.
a community for women (coming soon)
of like minds
A paid community for women pursuing expanded health and happiness, and exploring their own consciousness to better contribute to the greater collective. My vision is to increase women’s capacity for creativity, courage, and trusting in their own intuition. Founding members are being invited now.
a gathering for women
women in the wild
Private gatherings at my home in Seattle, a decriminalized city. Small groups, carefully structured, for women ready to spend an evening exploring with intention.
where I think out loud
Every week on Substack, I share the stories of women, wisdom, and the plants that have always been on our side.
substack
podcast
why this work now
A decade before intuition was invited by name into the boardroom, I was described as “seeing around corners.”
As machines get better at analysis, the human edge is reading a situation from the inside by asking better questions and trusting an expansive creative process. That's the discipline I've practiced for thirty years as a brand builder and to hone OF LIKE MINDS.
frequently asked questions
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April Pride is a Seattle-based creative entrepreneur with thirty years working as a creative entrepreneur and over a decade building consumer brands for women in regulated emerging categories — cannabis, psychedelics, and women's health. She founded Van der Pop (acquired by Canopy Growth in 2018), created the podcasts How to Do the Pot and The High Guide, founded the psychedelics platform SetSet, and is launching OF LIKE MINDS, a community for women exploring consciousness, creativity, and optimal health.
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April writes weekly on Substack about women's emerging health stack — cannabis, psychedelics, GLP-1s, peptides, ketamine, and the women's hormone and midlife questions that intersect with them. She covers what women are actually doing, what works, what's hype, and what the brands selling to them are missing. She writes as a consumer expert and educator, not as a clinician.
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OF LIKE MINDS is a forthcoming paid community for women curious about expanding their own consciousness and contributing to collective — through creativity, confronting fear, and honing intuition. Founding members are now being invited; applications are open.
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Women in the Wild is April Pride's private microdose gathering series, hosted at her home in Seattle, a decriminalized city. Small groups of women apply to attend an evening structured around guided practice, creativity, and conversation. It is a separate offering from OF LIKE MINDS.
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April consults with founders, funds, and brands building products for women — especially in the surge of women's healthcare and gray-zone medicine. Engagements range from 30-day strategy diagnostics to ongoing fractional partnerships. Begin at aprilpride.com/work-with-april.
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Seattle, Washington.